Policymakers are increasingly interested these days in how they can achieve desired outcomes using 'nudges' - low-cost and non-obtrusive interventions which rely on psychological mechanisms, rather than high-powered economic incentives, to influence people's behaviour. This paper applies the...

This paper examines weight loss and the formation of healthy habits through cash rewards in the context of a multi-phase randomized controlled trial involving 700 obese individuals. We find effects of monetary incentives for weight loss of up to EUR 300 on body weight during all experimental...

We test whether people's tendency to stick with the default option can help save resources. In a natural field experiment we switch printers' default settings, from simplex to duplex printing, at a large Swedish university. The results confirm that roughly one third of all printing is determined...

We test whether people's tendency to stick with the default option can help save resources. In a natural field experiment we switch printers' default settings, from simplex to duplex printing, at a large Swedish university. The results confirm that roughly one third of all printing is determined...

The endowment effect, the tendency to value possessions more than non-possessions, is a well known departure from rational choice and has been replicated in numerous settings. We investigate the universality of the endowment effect, its evolutionary significance, and its dependence on...

We propose a theory of memory recall bias that is different from Bénabou and Tirole (2002). In our framework, remembering a negative event can be painful and lowers current and future memory utility, while it helps the decision-maker to make better decisions in the future. The decision-maker...