Showing 1 - 10 of 2,437
Soziale Interaktionen haben einen wesentlichen Einfluss auf die von Konsumenten präferierten Marken, ihre Kaufentscheidungen, auf die empfundenen Emotionen während des Kaufprozesses sowie zukünftige Konsumabsichten. Gleichwohl beschränken sich diese Interaktionen nicht nur auf die reale...
Persistent link: https://www.econbiz.de/10009664307
giving greater statistical power. Using insights from our analysis, we evaluate the effect of a unique ˝field experiment: a … nationwide tipping field experiment across markets on the Uber app. Beyond the import of showing how tipping affects aggregate …
Persistent link: https://www.econbiz.de/10012826180
giving greater statistical power. Using insights from our analysis, we evaluate the effect of a unique field experiment: a … nationwide tipping field experiment across markets on the Uber app. Beyond the import of showing how tipping affects aggregate …
Persistent link: https://www.econbiz.de/10012860778
giving greater statistical power. Using insights from our analysis, we evaluate the effect of a unique field experiment: a … nationwide tipping field experiment across markets on the Uber app. Beyond the import of showing how tipping affects aggregate …
Persistent link: https://www.econbiz.de/10012479371
Persistent link: https://www.econbiz.de/10012131301
Persistent link: https://www.econbiz.de/10011341802
Persistent link: https://www.econbiz.de/10011500023
We conduct a large-scale natural field experiment with a Fortune 500 company to test several approaches to attract …
Persistent link: https://www.econbiz.de/10012518226
Persistent link: https://www.econbiz.de/10012586217
Persistent link: https://www.econbiz.de/10013271308