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Put your mouth where your money is : a field experiment encouraging donors to share about charity
Silver, Ike; Small, Deborah A. - In: Marketing science 43 (2024) 2, pp. 392-406
Persistent link: https://www.econbiz.de/10014529227
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Determinants of mobile advertising effectiveness : a field experiment
Bart, Yakov; Sárváry, Miklós; Stephen, Andrew T. - 2012
Persistent link: https://www.econbiz.de/10009622518
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A field study of the determinants of mobile advertising effectivenss
Bart, Yakov; Stephen, Andrew T.; Sárváry, Miklós - 2012 - Rev. vers. of 2012/38/MKT
Persistent link: https://www.econbiz.de/10009625575
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Intrinsic vs. image-related utility in social media : why do people Contribute content to Twitter?
Toubia, Olivier; Stephen, Andrew T. - In: Marketing science : the marketing journal of the … 32 (2013) 3, pp. 368-392
Persistent link: https://www.econbiz.de/10009759906
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Which products are best suited to mobile advertising? : a field study of mobile display advertising effects on consumer attitudes and intentions
Bart, Yakov; Stephen, Andrew T.; Sárváry, Miklós - In: Journal of marketing research : JMR 51 (2014) 3, pp. 270-285
Persistent link: https://www.econbiz.de/10010380962
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How word-of-mouth transmission encouragement affects consumers' transmission decisions, receiver selection, and diffusion speed
Stephen, Andrew T.; Lehmann, Donald R. - In: International journal of research in marketing : IJRM ; … 33 (2016) 4, pp. 755-766
Persistent link: https://www.econbiz.de/10011634055