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The Lead-Lag Puzzle of Demand...
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Filmwirtschaft
China
34
Theorie
26
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26
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24
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24
Film industry
15
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13
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Weinberg, Charles B.
11
Liu, Yong
4
Dhar, Tirtha
2
Eliashberg, Jehoshua
2
Ho, Jason Y. C.
2
Mazumdar, Tridib
2
Swami, Sanjeev
2
Wierenga, Berend
2
Basuroy, Suman
1
Chakravarty, Anindita
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Chen, Xinlei
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Chen, Yuxin
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Chisholm, Darlene C.
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Gao, Weihe
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Gemser, Gerda
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Gil, Ricard
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Hennig-Thurau, Thorsten
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Ji, Li
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Lee, Eunkyu
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Liang, Yitian
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Liu, Angela Xia
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McKenzie, Jordi
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Orbach, Barak
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Otten, Cord
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Raut, Sumit
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Sun, Guanghui
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Marketing letters : a journal of research in marketing
3
Journal of cultural economics
2
Decision support systems : DSS ; the international journal
1
Journal of marketing
1
Journal of marketing research : JMR
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
15
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1
Star power in the eye of the beholder : a study of the influence of stars in the movie industry
Liu, Angela Xia
;
Liu, Yong
;
Mazumdar, Tridib
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
4
,
pp. 385-396
Persistent link: https://www.econbiz.de/10010439158
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2
Branding cultural products in international markets : a study of Hollywood movies in China
Gao, Weihe
;
Ji, Li
;
Liu, Yong
;
Sun, Qi
- In:
Journal of marketing
84
(
2020
)
3
,
pp. 86-105
Persistent link: https://www.econbiz.de/10012214920
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3
How complex do movie channel contracts need to be?
Raut, Sumit
;
Swami, Sanjeev
;
Lee, Eunkyu
;
Weinberg, …
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
4
,
pp. 627-641
Persistent link: https://www.econbiz.de/10003765824
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4
Evolutionary approach to the development of decision support systems in the movie industry
Eliashberg, Jehoshua
;
Swami, Sanjeev
;
Weinberg, Charles B.
- In:
Decision support systems : DSS ; the international journal
47
(
2009
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10003852588
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5
Learning about movies: the impact of movie release types on the nationwide box office
Chen, Xinlei
;
Chen, Yuxin
;
Weinberg, Charles B.
- In:
Journal of cultural economics
37
(
2013
)
3
,
pp. 359-386
Persistent link: https://www.econbiz.de/10009784906
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6
Of video games, music, movies, and celebrities
Eliashberg, Jehoshua
;
Hennig-Thurau, Thorsten
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 241-245
Persistent link: https://www.econbiz.de/10011527063
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7
Measurement of interactions in non-linear marketing models : the effect of critics' ratings and consumer sentiment on movie demand
Dhar, Tirtha
;
Weinberg, Charles B.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 392-408
Persistent link: https://www.econbiz.de/10011527112
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8
Segmenting consumers of pirated movies
Ho, Jason
;
Weinberg, Charles B.
- In:
The journal of consumer marketing
28
(
2011
)
4
,
pp. 252-260
Persistent link: https://www.econbiz.de/10009272174
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9
The long-term box office performance of sequel movies
Dhar, Tirtha
;
Sun, Guanghui
;
Weinberg, Charles B.
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 13-29
Persistent link: https://www.econbiz.de/10009517729
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10
More effective assessment of market performance in later stages of the product development process : the case of the motion picture industry
Gemser, Gerda
;
Leenders, Mark A. A. M.
;
Weinberg, Charles B.
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
4
,
pp. 1019-1031
Persistent link: https://www.econbiz.de/10009684816
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