Over the period January-December 2008 we collected 241 separate advertisements from 61 financial institutions published in the Financial Times. Reading across the ensemble of ads for themes and evocative images, sketching an outline in symbolic space as it were, provides an impression of the...

Nowadays one of the more commonly used types of advertisement is through the use of influencers by brands on social media. There is no doubt about social media's – and therefore the influencers' – potential to reach a wide range of global consumers. Accordingly, such reach makes this global,...