Sivaramakrishnan, Sreeram; Srivastava, Mala; Rastogi, Anupam - In: International Journal of Bank Marketing 35 (2017) 5, pp. 818-841
Purpose The purpose of this paper is to study the influence of factors such as financial literacy on a consumer’s investment decisions, particularly in the stock market. Based on two empirical studies, the theory of planned behaviour (TPB) was used to understand stock market participation...