Purpose – The purpose of this paper is to study technology acceptance of internet banking in Estonia, an emerging east European economy. Design/methodology/approach – The present paper modifies the technology acceptance model and applies it to bank customers in Estonia, because Estonia, a...

Purpose – This study aims to examine innovation adoption in the context of internet banking in Estonia. Design/methodology/approach – The data presented in this study are based on 1,831 questionnaires collected from individual internet banking users in Estonia. Findings – This study...

This special issue on Building Trust in Financial Services is a collaboration between the International Journal of Bank Marketing and the Consortium for Trustworthy Organizations at Fordham University to bring relevant scholarly insights to the challenges that financial services firms face in...