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Linking perceptual and behavioral customer metrics to multiperiod customer profitability : a comprehensive service-profit chain application

Larivière, Bart - In: Journal of service research : JSR 11 (2008/09) 1, pp. 3-21

Persistent link: https://www.econbiz.de/10003750002

Banking behaviour after the lifecycle event of "moving in together" : an exploratory study of the role of marketing investments

Larivière, Bart (contributor); … - 2007

Persistent link: https://www.econbiz.de/10003407628

Does satisfaction matter more if a multichannel customer is also a multicompany customer?

Larivière, Bart; Aksoy, Lerzan; Cooil, Bruce; … - In: Journal of service management 22 (2011) 1, pp. 39-66

Persistent link: https://www.econbiz.de/10009010795

Does satisfaction matter more if a multichannel customer is also a multicompany customer?

Larivière, Bart; Aksoy, Lerzan; Cooil, Bruce; … - In: Journal of Service Management 22 (2011) 1, pp. 39-66

Purpose – This research aims to investigate the moderating influence of both multichannel and multicompany usage on the impact that customer satisfaction has on share of wallet (SOW). Design/methodology/approach – The data used in the analyses were collected as part of both survey and...

Persistent link: https://www.econbiz.de/10014894384