Linking perceptual and behavioral customer metrics to multiperiod customer profitability : a comprehensive service-profit chain application
Year of publication: |
2008
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Authors: | Larivière, Bart |
Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 11.2008/09, 1, p. 3-21
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Subject: | Dienstleistungsmarketing | Services marketing | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Kundenwert | Customer value | Finanzdienstleistung | Financial services | Marketingtheorie | Marketing theory |
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