Purpose – The purpose of this paper is to examine whether corporate social responsibility (CSR) activities of the firm affect poor captive consumers’ repurchase intentions, and whether or not CSR activities may moderate established relationships that drive repurchase intentions....

Purpose The purpose of this paper is to examine whether microfinance activities aimed at the bottom of the pyramid consumers are sustainable. Design/methodology/approach The study follows a mixed methodology, manager’s views on sustainability of the programs were gauged by analyzing their...