Serving the poor : captive market CSR and repurchase intention
Year of publication: |
2015
|
---|---|
Authors: | Jose, Saju ; Khare, Nilesh ; Buchanan, F. Robert |
Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 33.2015, 3, p. 316-329
|
Subject: | India | Consumer attitudes | Marketing concept | Social responsibility | Emerging markets | Financial services | Corporate Social Responsibility | Corporate social responsibility | Indien | Schwellenländer | Emerging economies | Konsumentenverhalten | Consumer behaviour | Finanzdienstleistung |
-
Strategic Marketing Issues in Emerging Markets
Adhikari, Atanu, (2018)
-
Javed, Ammar, (2022)
-
Strategic marketing issues in emerging markets
Adhikari, Atanu, (2018)
- More ...
-
Customer perceptions of CSR authenticity
Jose, Saju, (2018)
-
Serving the poor: captive market CSR and repurchase intention
Jose, Saju, (2015)
-
Jose, Saju, (2013)
- More ...