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Financial services
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The international journal of bank marketing : IJBM
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How service quality influences brand equity : the dual mediating role of perceived value and corporate credibility
Jahanzeb, Sadia
;
Fatima, Tasneem
;
Butt, Muhammad Mohsin
- In:
The international journal of bank marketing : IJBM
31
(
2013
)
2
,
pp. 126-141
Persistent link: https://www.econbiz.de/10009733582
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