This study aimed to determine the effect of Islamic financial literacy, spiritual intelligence, public perception, and … behaviour on public interest in Islamic banking services. This research is classified as quantitative research. Islamic … variable. The population in this study is the entire community in Padang city who are already customers of Islamic banks. The …

marketing issues related to Islamic finance is modest and somewhat ambiguous. Therefore, we review several decades of research … Islamic finance and its marketing. While we believe that our review will mainly serve as a crucial reinvigoration and launch … point for future research on Islamic finance marketing, it is also of great practical benefit for policymakers of various …