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The antecedents of relationship commitment in the management of relationships in business-to-business (B2B) financial services
Theron, Edwin; Terblanche, Nic S.; Boshoff, Christo - In: Journal of marketing management : MM 24 (2008) 9/10, pp. 997-1010
Persistent link: https://www.econbiz.de/10003786756
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Dimensions of relationship marketing in business-to-business financial services
Theron, Edwin; Terblanche, Nic S. - In: International journal of market research : JMRS ; the … 52 (2010) 3, pp. 383-402
Persistent link: https://www.econbiz.de/10003983501
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The antecedents of trust in business-to-business financial services
Theron, Edwin; Terblanche, Nic; Boshoff, Christo - In: Journal of business-to-business marketing 18 (2011) 2, pp. 188-213
Persistent link: https://www.econbiz.de/10009241329