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Zentralbank-Kommunikation und Finanzstabilität : eine Bestandsaufnahme
Knütter, Rolf; Mohr, Benjamin - 2008
Persistent link: https://www.econbiz.de/10003795480
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Strategic marketing in fragile economic conditions
Samanta, Irene (contributor) - 2014
confidence, marketing strategies, and the influence of trust during a time of economic crisis"-- …
Persistent link: https://www.econbiz.de/10010414992
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Strategic marketing in fragile economic conditions
Samanta, Irene (ed.) - 2014
confidence, marketing strategies, and the influence of trust during a time of economic crisis"--Provided by publisher. … buying behaviour with reference to Mumbai City / Ritu Sinha -- Towards leadership marketing: an exploratory and empirical … study / Wilson Ozuem, Alina O'Keeffe -- The impact of marketing strategy in small family businesses / Anastasios Ntanos …
Persistent link: https://www.econbiz.de/10011728060
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Ethics
Peñaloza, Lisa - In: Marketing management : a cultural perspective, (pp. 505-526). 2012
Persistent link: https://www.econbiz.de/10009508070
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About the crisis marketing and the crisis of marketing
Mitran, Paula Cornelia; Bebeşelea, Mihaela - In: Journal of academic research in economics 3 (2011) 3, pp. 311-316
Persistent link: https://www.econbiz.de/10010247901
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Editorial: A crisis of marketing conscience
Precourt, Geoffrey - In: Journal of advertising research 51 (2011) 3, pp. 451-452
Persistent link: https://www.econbiz.de/10009383716
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The global crisis and the marketing scholar
Gummesson, Evert - In: Journal of customer behaviour 8 (2009) 2, pp. 119-135
Persistent link: https://www.econbiz.de/10003870017
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Marketing and the global financial crisis of 2008 : a theoretical analysis
Mishra, Debi P. - In: Problems and perspectives in management : PPM ; … 8 (2010) 4, pp. 127-136
Persistent link: https://www.econbiz.de/10008906174
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Critical vision in a challenged world
Hastings, Gerard; Sugden, Roger; Grindle, Mark - In: Marketing intelligence & planning 29 (2011) 1, pp. 30-38
Persistent link: https://www.econbiz.de/10009006855