Acknowledgements -- Introduction -- Context and strategy -- The role, contribution and context of financial services -- The financial services marketplace : structures, products and participants -- Marketing financial services : an overview -- Strategic development and marketing planning --...

Acknowledgements -- Introduction -- Context and strategy -- The role, contribution and context of financial services -- The financial services marketplace : structures, products and participants -- Marketing financial services : an overview -- Strategic development and marketing planning --...

This encyclopaedia provides a review of banking-related questions that might be faced in the financial market. It serves as both problem-solver and trouble-shooter, as well as offering research and information for strategic planning, presentations and reporting. In addition to defining many...