Financial services marketing : an international guide to principles and practice
Year of publication: |
2018 ; Third edition
|
---|---|
Authors: | Ennew, Christine T. ; Waite, Nigel ; Waite, Róisín |
Publisher: |
London : Routledge Taylor & Francis Group |
Subject: | Finanzdienstleistung | Financial services | Dienstleistungsmarketing | Services marketing | Strategisches Management | Strategic management | Finanzsektor | Financial sector | Finanzmarketing |
Description of contents: | Table of Contents [gbv.de] |
Extent: | xx, 591 Seiten Illustrationen |
---|---|
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Fallstudie ; Case study |
Language: | English |
Notes: | Includes bibliographical references and index Revised edition of Financial services marketing, 2013. - Includes bibliographical references and index |
ISBN: | 978-1-138-68452-2 ; 978-1-138-68451-5 ; 978-1-315-54376-5 |
Classification: | Banken, Versicherungen ; Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Financial services marketing : an international guide to principles and practice
Ennew, Christine T., (2013)
-
Financial services marketing : an international guide to principles and practice
Ennew, Christine T., (2007)
-
Becker, Peter, (2011)
- More ...
-
Financial services marketing : an international guide to principles and practice
Ennew, Christine T., (2007)
-
Financial services marketing : an international guide to principles and practice
Ennew, Christine T., (2013)
-
Financial services marketing : an international guide to principles and practice
Ennew, Christine T., (2007)
- More ...