Previous research suggest that in order to excel in innovativeness, a firm should simultaneously be market oriented, proactive, and willing to take risks, as well as have access to superior technological assets and capabilities. However, the contribution of these factors on innovative outcomes...

Small, young life science ventures are simultaneously affected by strong global and local forces. These are reflected in the strategic orientations - like market orientation, entrepreneurial orientation, and technological orientation - adopted by the ventures. This chapter presents a comparison...

Firms that specialize in the creation of knowledge and new technology are an important part of many technology-intensive industries today. However, there is little guidance in the management literature on how managers should behave in the presence of markets for technology. This research...