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Antecedents and consequences of destination brand love : a case study from Finnish Lapland
Aro, Kaisa; Suomi, Kati; Saraniemi, Saila - In: Tourism management : research, policies, practice 67 (2018), pp. 71-81
Persistent link: https://www.econbiz.de/10011841825
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Revisiting "the shotgun wedding of industry and academia" : empirical evidence from Finland
Suomi, Kati; Kuoppakangas, Päivikki; Stenvall, Jari; … - In: International review on public and non-profit marketing 16 (2019) 1, pp. 81-102
Persistent link: https://www.econbiz.de/10012129555
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The life cycle of a specific tourist product : Christmas in Lapland
Komppula, Raija; Hakulinen, Sanna; Saraniemi, Saila - In: Managing change in tourism : creating opportunities - …, (pp. 87-100). 2010
Persistent link: https://www.econbiz.de/10003944258
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Destination brand identity development and value system
Saraniemi, Saila - In: Tourism Review 65 (2010) 2, pp. 52-60
Purpose – The purpose of this paper is to propose a model for destination identity and value system. It aims to use a case study to illustrate a destination brand identity development process in a national tourism office (NTO). Design/methodology/approach – The single case study method is...
Persistent link: https://www.econbiz.de/10015034012