Employee engagement and internal branding : two sides of the same coin?
Year of publication: |
2021
|
---|---|
Authors: | Suomi, Kati ; Saraniemi, Saila ; Vähätalo, Mervi ; Kallio, Tomi J. ; Tevameri, Terhi |
Published in: |
Corporate reputation review. - London : Palgrave Macmillan, ISSN 1479-1889, ZDB-ID 2031776-1. - Vol. 24.2021, 1, p. 48-63
|
Subject: | Employee engagement | Internal branding | Healthcare | Knowledge-intensive organisations | Services | Personalmarketing | HR marketing | Markenführung | Brand management | Leistungsmotivation | Work motivation |
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