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Comparison of promotional management in exporting to Soviet Union and OECD countries
Möller, Kristian - In: Journal of business research : JBR 10 (1982) 2, pp. 199-215
Persistent link: https://www.econbiz.de/10002504914
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Markkinointiosaaminen : vertaileva tutkimus suomalaisissa ja ruotsalaisissa pienyrityksissä ; summary: Marketing capability in small companies
Möller, K. E. Kristian; Anttila, Mai; Virtanen, Päivi - 1986
Persistent link: https://www.econbiz.de/10000768767
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Fishing with business nets : keeping thoughts on the horizon ; Professor Kristian Möller
Anttila, Mai (contributor); Möller, K. E. Kristian (honouree) - 2008
Persistent link: https://www.econbiz.de/10003719216
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How to become solution provider : system supplier's strategic tools
Helander, Anton; Möller, K. E. Kristian - In: Journal of business-to-business marketing 15 (2008) 3, pp. 247-289
Persistent link: https://www.econbiz.de/10003781555
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Contribution of store attributes to retail store image and preference
Möller, Kristian; Heuvel, Rob van den - In: Liiketaloudellinen aikakauskirja 30 (1981) 3, pp. 278-295
Persistent link: https://www.econbiz.de/10002504939
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Tuotannollisten komponenttien ostopäätösprosessi ; Kolmen Suomalaisen monitoimialayrityksen intensiivitutkimus
Möller, Kristian; Allos, Jukka - 1983
Persistent link: https://www.econbiz.de/10002505171
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Strategic marketing and business performance : a study in three European ‘engineering countries’
Jaakkola, Matti; Möller, K. E. Kristian; Parvinen, Petri; … - In: Industrial marketing management : the international … 39 (2010) 8, pp. 1300-1310
Persistent link: https://www.econbiz.de/10008807125
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Market driven intangibles : critical indicators for firm performance superiority in small open economies
Tuominen, Matti; Matear, Sheelagh; Möller, K. E. Kristian - In: Liiketaloudellinen aikakauskirja 56 (2007) 2, pp. 223-235
Persistent link: https://www.econbiz.de/10003547760
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Making a profit with R&D services : the critical role of relational capital
Kohtamäki, Marko; Partanen, Jukka; Möller, K. E. Kristian - In: Industrial marketing management : the international … 42 (2013) 1, pp. 71-81
Persistent link: https://www.econbiz.de/10009734093
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Strategic flexibility in open innovation : designing business models for open source software
Rajala, Risto; Westerlund, Mika; Möller, K. E. Kristian - In: European journal of marketing : EJM 46 (2012) 10, pp. 1368-1388
Persistent link: https://www.econbiz.de/10009661193