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Entrepreneurial marketing behaviours : impact of firm age, firm size and firm’s founder
Kilenthong, Pitsamorn; Hultman, Claes M.; Hills, Gerald E. - In: Journal of research in marketing and entrepreneurship : JRME 18 (2016) 1, pp. 127-145
Persistent link: https://www.econbiz.de/10011598741
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The impact of brand authenticity on brand trust and SME growth : a CEO perspective
Eggers, Fabian; O’Dwyer, Michele; Kraus, Sascha; … - In: Journal of world business : JWB 48 (2013) 3, pp. 340-348
Persistent link: https://www.econbiz.de/10009771741
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Implications of customer and entrepreneurial orientations for SME growth
Eggers, Fabian; Kraus, Sascha; Hughes, Mathew; Laraway, Sean - In: Management decision : MD 51 (2013) 3, pp. 524-546
Purpose: The aim of this paper is to empirically investigate how the business orientations of customer orientation (CO) (represented by responsiveness to customers) and entrepreneurial orientation (EO) (represented by proactiveness, innovativeness and risk‐taking) impact the growth of SMEs....
Persistent link: https://www.econbiz.de/10009732982
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A comparative analysis of the entrepreneurial orientation/growth relationship in service firms and manufacturing firms
Coen Rigtering, J. P.; Kraus, Sascha; Eggers, Fabian; … - In: The service industries journal 34 (2014) 4, pp. 275-294
Persistent link: https://www.econbiz.de/10010344127