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~subject:"Firm performance"
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Kundenkartenprogramme als Inst...
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Firm performance
Beziehungsmarketing
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Kundenbindungsprogramm
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Kundenmanagement
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Loyalty program
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Götz, Oliver
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Krafft, Manfred
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Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
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MSI reports : working paper series
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ECONIS (ZBW)
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Der Zusammenhang zwischen Kundennähe, Kundenzufriedenheit und Kundenbindung sowie deren Erfolgswirkungen
Krafft, Manfred
;
Götz, Oliver
- In:
Grundlagen des CRM : Strategie, Geschäftsprozesse und …
,
(pp. 213-246)
.
2011
Persistent link: https://www.econbiz.de/10008857601
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2
The role of marketing and sales in organizations and its impact on performance
Götz, Oliver
;
Hansen, Ann-Kristin
;
Jo, A-Ram
;
Krafft, …
- In:
MSI reports : working paper series
(
2009
)
4
,
pp. 29-48
Persistent link: https://www.econbiz.de/10003960876
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