The role of marketing and sales in organizations and its impact on performance
Year of publication: |
2009
|
---|---|
Authors: | Götz, Oliver ; Hansen, Ann-Kristin ; Jo, A-Ram ; Krafft, Manfred |
Published in: |
MSI reports : working paper series. - Cambridge, Mass., ISSN 1545-505X, ZDB-ID 2127174-4. - 2009, 4, p. 29-48
|
Subject: | Abteilung | Department | Marketing | Unternehmenserfolg | Firm performance | Empirische Methode | Empirical method |
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