//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Firm performance"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Dynamic marketing investment s...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Firm performance
Marketingmanagement
17,082
Marketing management
16,493
Investitionsentscheidung
9,042
Investment decision
8,357
Theorie
4,956
Theory
4,916
Marketing
3,562
Deutschland
2,704
Consumer behaviour
2,597
Konsumentenverhalten
2,589
Germany
2,389
Investition
2,385
USA
2,242
Investment
2,227
United States
2,147
Relationship marketing
1,927
Beziehungsmarketing
1,919
Brand management
1,397
Strategisches Management
1,391
Markenführung
1,389
Unternehmenserfolg
1,326
Online-Marketing
1,203
Innovation
1,163
Internet marketing
1,163
Strategic management
1,107
Presseverlag
1,066
Press publisher
1,052
KMU
927
SME
922
Internationales Marketing
765
International marketing
753
Social Web
734
Social web
734
Marktforschung
703
Werbung
703
Innovationsmanagement
687
Realoptionsansatz
670
Real options analysis
667
Zeitung
666
more ...
less ...
Online availability
All
Undetermined
554
Free
253
Type of publication
All
Article
1,066
Book / Working Paper
251
Type of publication (narrower categories)
All
Article in journal
1,009
Aufsatz in Zeitschrift
1,009
Graue Literatur
76
Non-commercial literature
76
Aufsatz im Buch
60
Book section
60
Arbeitspapier
56
Working Paper
56
Hochschulschrift
31
Thesis
23
Collection of articles of several authors
11
Sammelwerk
11
Aufsatzsammlung
8
Collection of articles written by one author
8
Sammlung
8
Case study
7
Conference paper
7
Fallstudie
7
Konferenzbeitrag
7
Reprint
7
Company information
2
Firmeninformation
2
Amtsdruckschrift
1
Elektronischer Datenträger
1
Government document
1
Lehrbuch
1
Statistics
1
Statistik
1
Textbook
1
more ...
less ...
Language
All
English
1,282
German
29
French
2
Russian
2
Croatian
1
Hungarian
1
Slovenian
1
more ...
less ...
Author
All
Laukkanen, Tommi
8
Brettel, Malte
7
Morgan, Neil A.
7
O'Cass, Aron
7
Kovner, Anna
6
Bodlaj, Mateja
5
Boso, Nathaniel
5
Chen, Henry
5
Gnizy, Itzhak
5
Gompers, Paul A.
5
Hirvonen, Saku
5
Kogan, Leonid
5
Liu, Hefu
5
Mohammad Falahat
5
Ngo, Liem Viet
5
Papanikolaou, Dimitris
5
Parnell, John A.
5
Reijonen, Helen
5
Repenning, Nelson P.
5
Siliverstovs, Boriss
5
Thurasamy Ramayah
5
Agyapong, Ahmed
4
Bachmann, Ruediger
4
Bayer, Christian
4
Cadogan, John W.
4
Crick, Dave
4
Didonet, Simone Regina
4
Doraszelski, Ulrich
4
Engelen, Andreas
4
Frösén, Johanna
4
Henderson, Rebecca
4
Hua, Zhongsheng
4
Jaakkola, Matti
4
Javalgi, Rajshekhar G.
4
Kancs, D'Artis
4
Ke, Weiling
4
Khan, Huda
4
Lerner, Joshua
4
Mahmoud, Mahmoud Abdulai
4
Maksimovic, Vojislav
4
more ...
less ...
Institution
All
National Bureau of Economic Research
9
Verlag Dr. Kovač
2
Erasmus Research Institute of Management
1
IGI Global
1
Institute for Fiscal Studies
1
Melbourne Business School
1
RWTH Aachen
1
Renessans Kapital <Moskau>
1
Springer Fachmedien Wiesbaden
1
Univerza v Mariboru / Ekonomsko-Poslovna Fakulteta
1
more ...
less ...
Published in...
All
Journal of business research : JBR
59
Industrial marketing management : the international journal for industrial and high-tech firms
45
Journal of strategic marketing
31
The journal of business & industrial marketing
19
Cogent business & management
17
International marketing review
15
International business review : the official journal of the European International Business Academy
12
International entrepreneurship and management journal
12
Journal of the Academy of Marketing Science
12
Working paper / National Bureau of Economic Research, Inc.
11
European journal of marketing : EJM
10
Marketing intelligence & planning
10
International journal of hospitality management
9
NBER working paper series
9
International journal of economic perspectives : IJEP
8
Journal of international marketing
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of global marketing
7
Journal of marketing management : MM
7
Australasian marketing journal
6
International journal of business and globalisation : IJBG
6
International journal of business performance management
6
Journal of Asian finance, economics and business : JAFEB
6
Journal of business ethics : JOBE
6
Journal of research in marketing and entrepreneurship
6
Journal of retailing and consumer services
6
NBER Working Paper
6
AMS review : official publication of the Academy of Marketing Science
5
IEEE transactions on engineering management : EM
5
International journal of business innovation and research : IJBIR
5
International journal of economics and finance
5
International journal of innovation management
5
International journal of trade and global markets
5
Journal of enterprising culture
5
Journal of entrepreneurship in emerging economies
5
Journal of marketing
5
Management decision : MD
5
Management research review
5
The marketing review
5
Working papers / Harvard Business School, Division of Research
5
more ...
less ...
Source
All
ECONIS (ZBW)
1,317
Showing
1
-
10
of
1,317
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Putting the cart before the horse : short-term performane concerns as drivers of marketing-related investments
Charkavarty, Anindita
;
Grewal, Rajdeep
- In:
Handbook of marketing and finance
,
(pp. 269-292)
.
2012
Persistent link: https://www.econbiz.de/10009552406
Saved in:
2
Who owns the press? : investigating public vs. private ownership of America's newspapers
Pardue, Mary Jane
-
2010
Persistent link: https://www.econbiz.de/10008700029
Saved in:
3
Thinking about stakeholders : compensation arrangements of media companies and their performance
Shao, Guosong
- In:
JMM : the international journal on media management
12
(
2010
)
1
,
pp. 5-19
Persistent link: https://www.econbiz.de/10008653938
Saved in:
4
Organizational changes in newspaper firms and their relation to performance
Weezel, Aldo van
- In:
JMM : the international journal on media management
11
(
2009
)
3/4
,
pp. 144-152
Persistent link: https://www.econbiz.de/10003926650
Saved in:
5
Business paradoxes, black boxes, and big data : beyond organizational ambidexterity : essays on ambidexterity as a multilevel concept
Bøe-Lillegraven, Tor
-
2016
-
1. edition
Persistent link: https://www.econbiz.de/10011526634
Saved in:
6
Corporate entrepreneurship, disruptive business model innovation adoption, and its performance : the case of the newspaper industry
Karimi, Jahangir
;
Walter, Zhiping
- In:
Long range planning : LRP ; international journal of …
49
(
2016
)
3
,
pp. 342-360
Persistent link: https://www.econbiz.de/10011508335
Saved in:
7
Entrepreneurial strategy-making mode and performance : a study of the newspaper industry
Weezel, Aldo van
-
2008
Persistent link: https://www.econbiz.de/10003828968
Saved in:
8
What drives media bias? : new evidence from recent newspaper closures
Agirdas, Cagdas
- In:
The journal of media economics
28
(
2015
)
3
,
pp. 123-141
Persistent link: https://www.econbiz.de/10011350739
Saved in:
9
Why are traditional newspaper publishers still surviving in the digital era? : the impact of long-term trends on the Flemish newspaper industry's financing, 1990-2014
Van der Burg, Miriam
;
Bulck, Hilde van den
- In:
Journal of media business studies
14
(
2017
)
2
,
pp. 82-115
Persistent link: https://www.econbiz.de/10011886789
Saved in:
10
Understanding the role of dynamic managerial capabilities in creating corporate entrenpreneurship and improving firm performance : evidence from the Indonesia newspaper industry
Budi W. Soetjipto
;
Arif, Muhammad Ridwan
- In:
Decision making in behavioral strategy
,
(pp. 197-222)
.
2016
Persistent link: https://www.econbiz.de/10014547595
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->