Dynamic marketing investment strategies for platform firms
Year of publication: |
2009
|
---|---|
Authors: | Sridhar, Shrihari ; Mantrala, Murali K. ; Naik, Prasad A. ; Thorson, Esther |
Published in: |
MSI reports : working paper series. - Cambridge, Mass., ISSN 1545-505X, ZDB-ID 2127174-4. - 2009, 4, p. 101-118
|
Subject: | Marketingmanagement | Marketing management | Investitionsentscheidung | Investment decision | Presseverlag | Press publisher |
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