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Prioritising investments in marketing activities to improve business performance
Martensen, Anne
;
Mouritsen, Jan
- In:
Total quality management & business excellence : an …
25
(
2014
)
6
,
pp. 582-601
Persistent link: https://www.econbiz.de/10010336189
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Prioritisation of marketing investments in different types of marketing functions
Martensen, Anne
;
Mouritsen, Jan
- In:
Danish journal of management & business
79
(
2015
)
1
,
pp. 45-69
Persistent link: https://www.econbiz.de/10011441931
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3
The management of organisations as a target for productivity gains in Australia : intellectual assets
Boedtker, Christina
;
Meagher, Kieron J.
;
Vidgen, Richard
; …
-
2014
Persistent link: https://www.econbiz.de/10010410347
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