Kotabe, Masaaki; Srinivasan, Srini S.; Aulakh, Preet S. - In: Journal of international business studies : JIBS ; an … 33 (2002) 1, pp. 79-97
Researchers in international business have long been interested in understanding the relationship between the multinationality of a firm and its market performance. This article contributes to this research stream by incorporating firm heterogeneity in examining the multinationality-performance...