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Multi-unit franchising from franchisor and franchisee perspectives : antecedents, performance outcomes, and the optimal mini-chain size
Boulay, Jacques; Caemmerer, Barbara; Evanschitzky, Heiner; … - In: Journal of business research : JBR 113 (2020), pp. 49-58
Persistent link: https://www.econbiz.de/10012230430
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It takes two to tango : A taxonomy of franchise success determinants
Boulay, Jacques; Caemmerer, Barbara; Chanut, Odile; … - In: International journal of retail and distribution management 51 (2023) 6, pp. 807-825
Persistent link: https://www.econbiz.de/10014281106
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In search of the roots of corporate reputation management : being a consistent corporate social performer
Pérez-Cornejo, Clara; Quevedo Puente, Esther de; … - In: Business ethics, the environment & responsibility 31 (2022) 1, pp. 4-16
Persistent link: https://www.econbiz.de/10012795268
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A contingency-based approach to the nexus between international strategic brand management and export performance
Pyper, Keith; Doherty, Anne Marie; Gounaris, Spiros; … - In: Journal of business research : JBR 148 (2022), pp. 472-488
Persistent link: https://www.econbiz.de/10013325508