We gather detailed data on organizational practices and IT use at 253 firms to examine the hypothesis that external focus – the ability of a firm to detect and therefore respond to changes in its external operating environment – increases returns to information technology, especially when...

We examine how various digital communication channels jointly offer critical signals of the quality of a firm as an employer, build up its online employer brand, and affect firm value. Using large-scale multiyear datasets of online job reviews, social media posts and firm financial performance,...