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Creating a Market Orientation
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Firm performance
Marketing
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8
Strategisches Management
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Marketingmanagement
7
Competitive advantage
5
Corporate culture
5
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Unternehmenserfolg
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Wissensmanagement
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Innovationsmanagement
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Kontingenztheorie
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Slater, Stanley F.
4
Narver, John C.
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Balabanis, George
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Chari, Simos
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Hult, G. Tomas M.
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Jacobson, Robert
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MacLachlan, Douglas L.
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Report / Marketing Science Institute
2
Industrial marketing management : the international journal for industrial and high-tech firms
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Marketing strategy organization and implementation
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Report / Marketing Science Institute / Marketing Science Institute
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ECONIS (ZBW)
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1
Market orientation and business performance : an analysis of panel data
Narver, John C.
;
Jacobson, Robert
;
Slater, Stanley F.
-
1993
Persistent link: https://www.econbiz.de/10000877330
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2
Total market orientation, business performance, and innovation
Narver, John C.
;
Slater, Stanley F.
;
MacLachlan, Douglas L.
-
2000
Persistent link: https://www.econbiz.de/10001578439
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3
The performance implications of fit among business strategy, marketing organization structure, and strategic behavior
Olson, Eric M.
;
Slater, Stanley F.
;
Hult, G. Tomas M.
-
2009
Persistent link: https://www.econbiz.de/10003836621
Saved in:
4
Alignments and misalignments of realized marketing strategies with administrative systems : performance implications
Chari, Simos
;
Balabanis, George
;
Robson, Matthew J.
; …
- In:
Industrial marketing management : the international …
63
(
2017
),
pp. 129-144
Persistent link: https://www.econbiz.de/10011730161
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