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Multi-unit franchising from franchisor and franchisee perspectives : antecedents, performance outcomes, and the optimal mini-chain size
Boulay, Jacques
;
Caemmerer, Barbara
;
Evanschitzky, Heiner
; …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 49-58
Persistent link: https://www.econbiz.de/10012230430
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It takes two to tango : A taxonomy of franchise success determinants
Boulay, Jacques
;
Caemmerer, Barbara
;
Chanut, Odile
; …
- In:
International journal of retail and distribution management
51
(
2023
)
6
,
pp. 807-825
Persistent link: https://www.econbiz.de/10014281106
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