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The effect of fit between manufacturing strategy, strategic orientation, and marketing strategy on business performance
Chen, Yue-Yang; Wu, I-Jen; Tsai, I-Chen - In: International journal of management, economics and … 7 (2018) 4, pp. 301-320
examining the fit relationship between marketing, manufacturing, and business strategy. Therefore, this research tries to look … at those dimensions from a fit as covariation perspective. A fit model was proposed and exemplified using empirical data … collected from Taiwan's top ranking companies in the manufacturing and service industry. Findings showed that the fit between …
Persistent link: https://www.econbiz.de/10011956543
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The Effect of Fit Between Manufacturing Strategy, Strategic Orientation, and Marketing Strategy on Business Performance
Chen, Yue-Yang - 2019
examining the fit relationship between marketing, manufacturing, and business strategy. Therefore, this research tries to look … at those dimensions from a fit as covariation perspective. A fit model was proposed and exemplified using empirical data … collected from Taiwan's top ranking companies in the manufacturing and service industry. Findings showed that the fit between …
Persistent link: https://www.econbiz.de/10012896253
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Linking manufacturing and competitive strategies for successful firm performance : a review and reconceptualization
Das, Sidhartha; Canel, Cem - In: Journal of strategy and management 16 (2023) 1, pp. 148-172
Persistent link: https://www.econbiz.de/10014316309
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Presence of internet marketing and its influence of business success of companies in Bosnia and Herzegovina
Sinanagić, Ahmet; Civić, Beriz; Muratović, Alma - In: Economic review : journal of economics & business 17 (2019) 1, pp. 77-90
The paper briefly highlights the importance of the internet for business operations of modern companies and the possibilities for its inte-gration with traditional marketing activities. The research problem reported in the paper is the identification of presence of internet marketing and its...
Persistent link: https://www.econbiz.de/10012182245
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Investigating the Determinants and Outcomes of Market Orientation : Evidence from Bangladesh Banks
Zebal, Mostaque Ahmed - 2012
This paper aims at identifying the determinants and outcomes of market orientation in the context of a developing country - Bangladesh. To this end, the validity of the well established Market Orientation (MARKOR) scale was tested using samples drawn from the private banking sector in...
Persistent link: https://www.econbiz.de/10013113720
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Market Orientation and Company Profitability : Further Evidence Incorporating Longitudinal Data
Dawes, John - 2013
This study examines the association between market orientation and company profitability. It incorporates two methodological approaches that have generally not been used in previous research. First, it uses lagged company and environmental control variables in the data analysis, to better...
Persistent link: https://www.econbiz.de/10013076350
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The Impact of Market Orientation and Dynamic Marketing Capability on the Marketing Performance of ‘Make-To-Order’ SMEs
Susanto, Yosef Budi - 2020
Objective – Literature suggest that companies should focus their Market Orientation (MO) on good marketing and business performance. However, previous research in this area deals mostly with large companies. The objective of this research is to study the significance of MO for small and medium...
Persistent link: https://www.econbiz.de/10012844223
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The Effect of Marketing Strategies Construct on Firm Performance : Results from Pilot Survey
Akbar, Fazal - 2017
The difficulties that face small and medium organization in any field are severe nowadays. The importance of SMEs is vital. Different researchers have proposed different success factors for small and medium organization, like finance, skilled workforce, technology, innovation and most...
Persistent link: https://www.econbiz.de/10012958145
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Business model innovation for IoT solutions : an exploratory study of strategic factors and expected outcomes
Foltean, Florin Sabin; Glovațchi, Bogdana - In: Amfiteatru economic : an economic and business research … 23 (2021) 57, pp. 392-411
Business model innovation is a key success factor for IT companies competing in technologically uncertain environments. Despite the need of IoT solution developers to renew their business models to effectively create value for customers and capture value for the company, the strategic factors of...
Persistent link: https://www.econbiz.de/10012821595
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Impact of Strategic and Tactical Green Marketing Orientation on SMEs Performance
Choudhury, Dibyendu - 2019
The objective of this paper is to examine the impact of tactical green marketing orientation (TGMO) and strategic green marketing orientation (SGMO) on small & medium scale enterprises (SMEs) performance and environmental performance. This study uses data from owners/managers from different...
Persistent link: https://www.econbiz.de/10012867522