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Firm performance
Ghana
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Consumer behaviour
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Tweneboah-Koduah, Ernest Yaw
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Anning-Dorson, Thomas
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Narh, Linda
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Nyamekye, Michael Boadi
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Odoom, Raphael
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Journal of hospitality marketing & management
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The journal of brand management : an international journal
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ECONIS (ZBW)
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Impact of customization and innovation on hospitality firms' performance
Tweneboah-Koduah, Ernest Yaw
;
Anning-Dorson, Thomas
; …
- In:
Journal of hospitality marketing & management
29
(
2020
)
1
,
pp. 106-120
Persistent link: https://www.econbiz.de/10012256120
Saved in:
2
The symbiotic effect of market orientation and brand orientation on performance of service firms in Ghana
Narh, Linda
;
Odoom, Raphael
;
Mahmoud, Mahmoud Abdulai
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 318-332
Persistent link: https://www.econbiz.de/10014326925
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