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Modeling employee-based brand equity (EBBE) and perceived environmental uncertainty (PEU) on a firm's performance

Poulis, Athanasios; Wisker, Zazli - In: The journal of product & brand management 25 (2016) 5, pp. 490-503

Persistent link: https://www.econbiz.de/10011620604

Modeling employee-based brand equity (EBBE) and perceived environmental uncertainty (PEU) on a firm’s performance

Poulis, Athanasios; Wisker, Zazli - In: Journal of Product & Brand Management 25 (2016) 5, pp. 490-503

Purpose This paper aims to examine the impact of employee-based brand equity (EBBE) and perceived environmental uncertainty (PEU) on firm performance. Design/methodology/approach Data were collected through an e-mail survey from fast-moving consumer goods (FMCG) firms in the UK and UAE. Sample...

Persistent link: https://www.econbiz.de/10014896886

Talent management and firm performance in emerging markets : a systematic literature review and framework

Battisti, Enrico; Graziano, Elvira Anna; Pereira, Vijay; … - In: Management decision 61 (2023) 9, pp. 2757-2783

Persistent link: https://www.econbiz.de/10014331769

Radical product sustainability oriented innovation (SOI) and triple-bottom-line (3BL) performance : findings from Malaysian and Singaporean B2B firms

Ahmad, Wasim; Saeed, Saadat; Janovská, Kamila; Le Tien Dat - In: Industrial marketing management : the international … 117 (2024), pp. 457-466

Persistent link: https://www.econbiz.de/10014531537