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Importance of innovation resources for market orientation : financial performance link : mediating role of proactive market orientation

Milfelner, Borut; Dlačić, Jasmina; Snoj, Boris; … - In: Naše gospodarstvo : NG 65 (2019) 4, pp. 1-13

The purpose of this paper is to explore the relationship between market orientation, innovation resources and companies' financial performance. Focus is put on the mediator role of proactive market orientation (PMO) in the relationship between reactive market orientation (RMO), innovation...

Persistent link: https://www.econbiz.de/10012171119

Can innovation resources influence company performance : case of Slovenia

Milfelner, Borut; Snoj, Boris - In: International journal of sustainable economy 1 (2008) 1, pp. 60-69

Persistent link: https://www.econbiz.de/10003817642

Integral aproach to enterprise culture as one of the enterprises' key success factors

Milfelner, Borut; Belak, Jernej - In: Economic research 25 (2012) 3, pp. 620-643

Persistent link: https://www.econbiz.de/10009655779

Design orientation as a source of sustainable company performance

Selinšek, Aleksandra; Rocco, Sanja; Milfelner, Borut - In: International journal of sustainable economy : IJSE 13 (2021) 1, pp. 87-106

Persistent link: https://www.econbiz.de/10012533208

The role of B2B marketing strategy, ICT B2B marketing support, and service quality in market orientation : performance relationship ; evidence from three European countries

Jagodič, Gregor; Milfelner, Borut - In: Cogent business & management 9 (2022) 1, pp. 1-28

The purpose of this study is to evaluate the role of marketing strategy, information communication technology (ICT) marketing support, and service quality in the market orientation-performance relationship. Even though there are many studies considering the market orientation-performance...

Persistent link: https://www.econbiz.de/10014439742