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Effects of opening and closing stores on chain retailer performance
Srinivasan, Raji; Sridhar, Shrihari; Narayanan, Sriram; … - In: Journal of retailing 89 (2013) 2, pp. 126-139
Persistent link: https://www.econbiz.de/10009757409
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Dynamic relationships among R&D, advertising, inventory and firm performance
Sridhar, Shrihari; Narayanan, Sriram; Srinivasan, Raji - In: Journal of the Academy of Marketing Science 42 (2014) 3, pp. 277-290
Persistent link: https://www.econbiz.de/10010363999
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Exploring firm-level antecedents that drive motives of internationalization : a study of knowledge intensive Indian firms
Ahsan, Faisal M.; Sinha, Ashutosh Kumar; Srinivasan, Raji - In: Management and organization review : MOR ; the official … 16 (2020) 4, pp. 867-906
Persistent link: https://www.econbiz.de/10012306032
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Digital multisided platforms : an innovation research agenda
Srinivasan, Raji; Ramani, Nandini - In: Handbook of research on new product development, (pp. 127-145). 2019
Persistent link: https://www.econbiz.de/10012125117
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Effects of liberalization on incumbent firms' marketing-mix responses and performance : evidence from a quasi-experiment
Ramani, Nandini; Srinivasan, Raji - In: Journal of marketing 83 (2019) 5, pp. 97-114
Persistent link: https://www.econbiz.de/10012176146
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Effects of customer and innovation asset configuration strategies on firm performance
Fang, Eric; Palmatier, Robert W.; Grewal, Rajdeep - In: Journal of marketing research : JMR 48 (2011) 3, pp. 587-602
Persistent link: https://www.econbiz.de/10009161342
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Putting the cart before the horse : short-term performane concerns as drivers of marketing-related investments
Charkavarty, Anindita; Grewal, Rajdeep - In: Handbook of marketing and finance, (pp. 269-292). 2012
Persistent link: https://www.econbiz.de/10009552406
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Information technology competencies, organizational agility, and firm performance : enabling and facilitating roles
Chakravarty, Anindita; Grewal, Rajdeep; Sambamurthy, V. - In: Information systems research : ISR 24 (2013) 4, pp. 976-997
Persistent link: https://www.econbiz.de/10010228981
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Washing away your sins? : corporate social responsibility, corporate social irresponsibility, and firm performance
Kang, Charles; Germann, Frank; Grewal, Rajdeep - In: Journal of marketing 80 (2016) 2, pp. 59-79
Persistent link: https://www.econbiz.de/10011458671