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Entrepreneurial marketing and firm performance : synthesis and conceptual development

Alqahtani, Nasser; Uslay, Can - In: Journal of business research : JBR 113 (2020), pp. 62-71

Persistent link: https://www.econbiz.de/10012230437

Citation classics from Industrial marketing management : celebrating forty-seven years of publications on business-to-business marketing management

Lindgreen, Adam; Di Benedetto, C. Anthony - In: Industrial marketing management : the international … 73 (2018), pp. 1-6

Persistent link: https://www.econbiz.de/10011904649

Bridging marketing theory : practice gap to enhance firm performance : introduction to the special issue

Foltean, Florin Sabin - In: Journal of business research : JBR 104 (2019), pp. 520-528

Persistent link: https://www.econbiz.de/10012105188

A stakeholder perspective on the market orientation of Swiss nonprofit organizations

Hersberger-Langloh, Sophie - In: Journal of nonprofit & public sector marketing 34 (2022) 4, pp. 395-420

Persistent link: https://www.econbiz.de/10013417407

Marketing executives and corporate performance : from the perspective of marketing digitalization

Du, Kunhai; Zhao, Qicheng; Yin, Yugang; Zhang, Tiancheng - In: International review of economics & finance : IREF 93 (2024) 1, pp. 631-644

Persistent link: https://www.econbiz.de/10014535390

On the Realized Performance of Market Timing Strategies

Hallerbach, Winfried G. - 2019

The Information Ratio IR is the conventional metric to gauge the ex post risk-adjusted performance of a market timing strategy. A deficiency of this metric is that it does not account for an average “long bias”, which can confound the timing ability of the evaluated strategy. In this paper,...

Persistent link: https://www.econbiz.de/10012896982