Marketing executives and corporate performance : from the perspective of marketing digitalization
Year of publication: |
2024
|
---|---|
Authors: | Du, Kunhai ; Zhao, Qicheng ; Yin, Yugang ; Zhang, Tiancheng |
Published in: |
International review of economics & finance : IREF. - Amsterdam [u.a.] : Elsevier Science, ISSN 1059-0560, ZDB-ID 2026509-8. - Vol. 93.2024, 1, p. 631-644
|
Subject: | Corporate performance | Executive marketing background | Marketing digitalization | Marketing performance | Myopic marketing theory | Unternehmenserfolg | Firm performance | Online-Marketing | Internet marketing | Marketing | Marketingmanagement | Marketing management |
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