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Managing service innovation and interorganizational relationships for firm performance : to commit or diversify?
Eisingerich, Andreas B; Rubera, Gaia; Seifert, Matthias - In: Journal of service research : JSR 11 (2008/09) 4, pp. 344-356
Persistent link: https://www.econbiz.de/10003853557
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Service firm performance transparency : how, when, and why does it pay off?
Liu, Yeyi; Eisingerich, Andreas B; Auh, Seigyoung; … - In: Journal of service research : JSR 18 (2015) 4, pp. 451-467
Persistent link: https://www.econbiz.de/10011392277
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How do marketing, research and development capabilities, and degree of internationalization synergistically affect the innovation performance of small and medium-sized enterprises...
Ren, Shengce; Eisingerich, Andreas B; Tsai, Huei-Ting - In: International business review : the official journal of … 24 (2015) 4, pp. 642-651
Persistent link: https://www.econbiz.de/10011317135
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The role of brand logos in firm performance
Park, C. Whan; Eisingerich, Andreas B; Pol, Gratiana; … - In: Journal of business research : JBR 66 (2013) 2, pp. 180-187
Persistent link: https://www.econbiz.de/10009715055
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Case-based asymmetric modeling of firms with high versus low outcomes in implementing changes in direction
Ren, Shengce; Tsai, Huei-Ting; Eisingerich, Andreas B - In: Journal of business research : JBR 69 (2016) 2, pp. 500-507
Persistent link: https://www.econbiz.de/10011435948
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Search scope and innovation performance of emerging-market firms
Ren, Shengce; Eisingerich, Andreas B; Tsai, Huei-ting - In: Journal of business research : JBR 68 (2015) 1, pp. 102-108
Persistent link: https://www.econbiz.de/10010433160
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A bad job of doing good : does corporate transparency on a country and company level moderate corporate social responsibility effectiveness?
Heinberg, Martin; Liu, Yeyi; Huang, Xuan; Eisingerich, … - In: Journal of international marketing 29 (2021) 2, pp. 45-61
Persistent link: https://www.econbiz.de/10012521220
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Building a competitive advantage based on transparency : when and why does transparency matter for corporate social responsibility?
Liu, Yeyi; Heinberg, Martin; Huang, Xuan; Eisingerich, … - In: Business horizons 66 (2023) 4, pp. 517-527
Persistent link: https://www.econbiz.de/10014333502