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Social media use in international marketing : impact on brand and firm performance
Witek-Hajduk, Marzanna K.; Zaborek, Piotr - In: International journal of management and economics 58 (2022) 2, pp. 121-142
and how applications of SM in international marketing affect brand and firm performance in foreign markets. The study …. Performance metrics include an index of brand performance (BP) in a foreign market and return on assets (ROA). Structural equation … market research being significant contributors to brand and firm performance in a foreign market. SM effectiveness is …
Persistent link: https://www.econbiz.de/10013471254
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Project aid and firm performance
Marchesi, Silvia; Masi, Tania; Paul, Saumik - 2021
affect firm performance. Finally, we show that the positive effect of Chinese aid is stronger for firms lacking transport … infrastructure (and with better electricity provision), suggesting that aid may improve firm performance by releasing their …
Persistent link: https://www.econbiz.de/10012612641
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Project Aid and Firm Performance
Marchesi, Silvia; Masi, Tania; Paul, Saumik - 2022
affect firm performance. Finally, we show that the positive effect of Chinese aid is stronger for firms lacking transport … infrastructure (and with better electricity provision), suggesting that aid may improve firm performance by releasing their …
Persistent link: https://www.econbiz.de/10013406856
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An empirical study of the antecedents and consequences of brand engagement
Wong, Ho Yin; Merrilees, Bill - In: Marketing intelligence & planning 33 (2015) 4, pp. 575-591
Persistent link: https://www.econbiz.de/10011381691
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The brand orientation-performance relationship : an examination of moderation effects
Hirvonen, Saku; Laukkanen, Tommi; Reijonen, Helen - In: The journal of brand management : an international journal 20 (2012/13) 8, pp. 623-641
Persistent link: https://www.econbiz.de/10010197493
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Does brand orientation help B2B SMEs in gaining business growth?
Hirvonen, Saku; Laukkanen, Tommi; Salo, Jari - In: The journal of business & industrial marketing 31 (2016) 4, pp. 472-487
Persistent link: https://www.econbiz.de/10011496545
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Complementary impact of capabilities and brand orientation on SMBs performance
Ciunova-Shuleska, Anita; Osakwe, Christian Nedu; … - In: Journal of business economics and management 17 (2016) 6, pp. 1270-1285
Persistent link: https://www.econbiz.de/10011626134
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IMC capability : antecedents and implications for brand performance
Luxton, Sandra; Reid, Mike; Mavondo, Felix - In: European journal of marketing : EJM 51 (2017) 3, pp. 421-444
Persistent link: https://www.econbiz.de/10011698199
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The strategic hybrid orientation and brand performance of B2B SMEs
Anees-ur-Rehman, Muhammad; Saraniemi, Saila; Ulkuniemi, … - In: Journal of small business and enterprise development 24 (2017) 3, pp. 585-606
Persistent link: https://www.econbiz.de/10011777180
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Project Aid and Firm Performance
Marchesi, Silvia; Masi, Tania; Paul, Saumik - 2021
affect firm performance. Finally, we show that the positive effect of Chinese aid is stronger for firms lacking transport … infrastructure (and with better electricity provision), suggesting that aid may improve firm performance by releasing their …
Persistent link: https://www.econbiz.de/10013213916