Tadelis, Steve; Hooton, Christopher; Manjeer, Utsav; … - National Bureau of Economic Research - 2023
advertising help answer this question? We present results from a large field experiment on Facebook and Instagram that documents … variance in advertisers' ability to generate returns to advertising. We focus on campaigns aimed at boosting sales and tie … advertising expenses to revenues for each advertiser. We find that spending on advertising led to significant increases in …