The ability to demonstrate the impact of marketing action on firm financial performance is crucial for evaluating, justifying and optimizing the expenditure of a firm's marketing resources. This presents itself as a formidable task when one considers both the variety and potential influence of...

POSCO has played a major role in Korea’s economic development by supplying domestic manufacturers with high-quality, low-cost steel products. Despite its initial disadvantage and lack of resources such as capital, technology, and raw materials, it has emerged as a world-class steel maker in a...

Samsung Electronics has emerged as the world's largest memory chip maker with a leading position in the DRAM and NAND flash markets. This paper explores and analyzes the key success factors of Samsung in the semiconductor industry using the dynamic capabilities framework. Based on literature...

Purpose: This study aims to investigate whether CEO future focus leads to improvements in the CSP. Although there has been extensive research on the antecedents of CSP, little has addressed the role of CEOs' subjective biases in determining how future time frames affect CSP. This study fills...