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Service quality, cash flow volatility, and moderating environmental factors
Wenbin, Sun; Cui, Kexiu - In: Marketing intelligence & planning 33 (2015) 1, pp. 20-38
Persistent link: https://www.econbiz.de/10010528569
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Corporate social responsibility and cash flow volatility : the curvilinear moderation of marketing capability
Wenbin, Sun; Ding, Yuan - In: Journal of business research : JBR 116 (2020), pp. 48-59
Persistent link: https://www.econbiz.de/10012257536
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The longitudinal effects of internationalization on firm performance : the moderating role of marketing capability
Wenbin, Sun; Price, Joseph M.; Ding, Yuan - In: Journal of business research : JBR 95 (2019), pp. 326-337
Persistent link: https://www.econbiz.de/10011980110
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Service quality, cash flow volatility, and moderating environmental factors
Sun, Wenbin; Cui, Kexiu - In: Marketing Intelligence & Planning 33 (2015) 1, pp. 20-38
Purpose – Service quality is a critical factor leading to firm returns. However, its benefit on the firm risk side metric is not clear. The purpose of this paper is to link firm service quality and firm cash flow volatility (CFV) and further investigates this relationship by incorporating the...
Persistent link: https://www.econbiz.de/10014947294