The longitudinal effects of internationalization on firm performance : the moderating role of marketing capability
Year of publication: |
February 2019
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Authors: | Wenbin, Sun ; Price, Joseph M. ; Ding, Yuan |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 95.2019, p. 326-337
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Subject: | Internationalization | Marketing capability | Longitudinal analysis | Firm performance | Firm risk | Unternehmenserfolg | Internationaler Markteintritt | International market entry | Marketingmanagement | Marketing management | Längsschnittanalyse | Internationales Marketing | International marketing | Globalisierung | Globalization |
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