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Firmenimage
Öffentlichkeitsarbeit
9,887
Public relations
9,360
Website
3,087
Deutschland
1,548
Unternehmenspublizität
1,526
Corporate disclosure
1,525
Kommunikation
1,459
Germany
1,391
Corporate social responsibility
1,264
Corporate Social Responsibility
1,263
Consumer behaviour
1,257
Communication
1,253
Konsumentenverhalten
1,253
Social Web
1,233
Social web
1,232
Online-Marketing
1,172
Internet marketing
1,152
Electronic Commerce
952
Theorie
923
E-commerce
917
Theory
912
Unternehmen
856
USA
812
Corporate reputation
770
Stakeholder
765
United States
752
Online retailing
725
Online-Handel
725
Internal communication
704
Interne Kommunikation
704
Internet
655
Disclosure regulation
620
Auskunftspflicht
619
Krisenmanagement
617
Crisis management
583
Relationship marketing
468
Beziehungsmarketing
464
Unternehmenskultur
462
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449
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36
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30
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26
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19
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19
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5
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Melewar, T. C.
23
Balmer, John M. T.
12
Foroudi, Pantea
11
Podnar, Klement
9
Bang, Nguyen
8
Coombs, W. Timothy
7
Carroll, Craig E.
6
Dennis, Charles
6
Lies, Jan
5
Abeysekera, Indra
4
Balmer, John M.T.
4
Ingenhoff, Diana
4
Kitchen, Philip J.
4
Lee, Jung Wan
4
Niederhäuser, Markus
4
Rosenberger, Nicole
4
Siano, Alfonso
4
Ageeva, Elena
3
Aula, Pekka
3
Becker, Kip
3
Bihler, Ulrich
3
Chung, Angie
3
Claeys, An-Sofie
3
Conte, Francesca
3
Cuomo, Maria Teresa
3
Doorley, John
3
Dowling, Grahame R.
3
Eisenegger, Mark
3
Elsbach, Kimberly D.
3
Frâncu, Laurenţiu Gabriel
3
Garcia, Helio F.
3
Garcia, Helio Fred
3
Gupta, Suraksha
3
Hetze, Katharina
3
Hofmann, Thorsten
3
Huang-Horowitz, Nell C.
3
Höbel, Peter
3
Kinter, Achim
3
Komodromos, Marcos
3
Kreutzer, Ralf T.
3
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Springer Fachmedien Wiesbaden
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Bildungswissenschaftliche Hochschule Flensburg
1
Chartered Institute of Marketing
1
Edward Elgar Publishing
1
European Accounting Study Group
1
Internationale Wissenschaftliche Konferenz Der Faktor Reputation in der Internationalen Unternehmensführung <2006, Bremen>
1
Leuphana Universität Lüneburg
1
MCDP International UG (haftungsbeschränkt)
1
Münsteraner Führungsgespräch <10, 1986, Münster (Westf)>
1
Sage Publications <Beverly Hills, Calif.; London>
1
Springer-Verlag GmbH
1
Universität Mannheim
1
Verlag Dr. Kovač
1
Verlag Franz Vahlen
1
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Corporate communications : an international journal
36
Corporate reputation review : an international journal
29
Journal of business research : JBR
22
Journal of business ethics : JOBE
17
SpringerLink / Bücher
13
Journal of communication management : an international journal
12
Journal of marketing communications
12
Strategisches Issues Management : vom erfolgreichen Umgang mit Krisen und Profilierungsthemen ; Konzepte - Implikationen - Best Practices
9
The journal of brand management : an international journal
8
European journal of marketing : EJM
7
Marketing intelligence & planning
7
Unternehmenskommunikation : Kommunikationsmanagement aus Sicht der Unternehmensführung
7
Corporate reputation review
6
Harvard-Business-Manager : das Wissen der Besten
6
International journal of business communication : IJBC ; a publication of the Association of Business Communication
6
Qualitative market research : an international journal
6
Journal of business strategy
5
Journal of strategic marketing
5
The handbook of crisis communication
5
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
4
Journal of business ethics : JBE
4
Journal of communication management
4
Journal of marketing management : MM
4
The Academy of Management review : AMR
4
The Oxford handbook of corporate reputation
4
The journal of product & brand management
4
Theoretical and applied economics : GAER review
4
Academy of Management journal : AMJ
3
Cogent business & management
3
Corporate brand and corporate reputation
3
Crisis communication : practical PR strategies for reputation management and company survival
3
Handbuch der Public Relations : wissenschaftliche Grundlagen und berufliches Handeln ; mit Lexikon
3
Harvard business review : HBR
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of electronic commerce : IJEC
3
International journal of sustainable entrepreneurship and corporate social responsibility : an official publication of the Information Resources Management Association
3
International studies of management and organization
3
Journal of advertising research
3
Journal of business communication : JBC
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
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Source
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ECONIS (ZBW)
768
EconStor
1
OLC EcoSci
1
USB Cologne (EcoSocSci)
1
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771
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1
An investigation of the dialogical communication capacities of Turkish GSM companies websites
Atlı, Dinçer
- In:
International journal of sustainable entrepreneurship …
4
(
2019
)
2
,
pp. 51-59
Persistent link: https://www.econbiz.de/10012106971
Saved in:
2
How do major European companies communicate their corporate identity across countries? : an empirical investigation of corporate internet communications
Halliburton, Chris
;
Ziegfeld, Agnes
- In:
Journal of marketing management : MM
25
(
2009
)
9/10
,
pp. 909-925
Persistent link: https://www.econbiz.de/10003902375
Saved in:
3
Positioning and differentiation by using brand personality attributes : do mission and vision statements contribute to building a unique corporate identity?
Ingenhoff, Diana
;
Fuhrer, Tanja
- In:
Corporate communications : an international journal
15
(
2010
)
1
,
pp. 83-101
Persistent link: https://www.econbiz.de/10003943664
Saved in:
4
Corporate communications in China : a preliminary study
Ying, Fan
- In:
Contemplating corporate marketing, identity and …
,
(pp. 122-131)
.
2010
Persistent link: https://www.econbiz.de/10008658055
Saved in:
5
Projecting banks' identities through corporate websites : a comparative analysis of Spain and the United Kingdom
Bravo, Rafael
;
De Chernatony, Leslie
;
Matute, Jorge
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
7
,
pp. 533-557
Persistent link: https://www.econbiz.de/10009782589
Saved in:
6
A holistic framework of corporate
website
favourability
Ageeva, Elena
;
Foroudi, Pantea
;
Melewar, T. C.
;
Bang, Nguyen
- In:
Corporate reputation review : an international journal
23
(
2020
)
3
,
pp. 201-214
Persistent link: https://www.econbiz.de/10012296207
Saved in:
7
CSR communication on corporate websites compared across continents
Hetze, Katharina
;
Winistörfer, Herbert
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
4
,
pp. 501-528
Persistent link: https://www.econbiz.de/10011593895
Saved in:
8
Managing organizational gender diversity images : a content analysis of German corporate websites
Windscheid, Leon
;
Bowes-Sperry, Lynn
;
Jonsen, Karsten
; …
- In:
Journal of business ethics : JOBE
152
(
2018
)
4
,
pp. 997-1013
Persistent link: https://www.econbiz.de/10011962494
Saved in:
9
Examining the influence of corporate
website
favorability on corporate image and corporate reputation : findings from fsQCA
Ageeva, Elena
;
Melewar, T. C.
;
Foroudi, Pantea
;
Dennis, …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 287-304
Persistent link: https://www.econbiz.de/10011881789
Saved in:
10
An empirical invesitgation of corporate identity communication on Hong Kong hotels' websites
Mohammed, Ibrahim
;
Denizci Guillet, Basak
;
Law, Chun …
- In:
Journal of hospitality marketing & management
25
(
2016
)
5/6
,
pp. 676-705
Persistent link: https://www.econbiz.de/10011578919
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