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Firmenimage
Consumer behaviour
14
Konsumentenverhalten
14
Customer satisfaction
6
Relationship marketing
6
Slovenia
6
Beziehungsmarketing
5
Bosnia and Herzegovina
5
Brand management
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Croatia
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Kundenzufriedenheit
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Markenführung
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Serbia
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Advertising
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Brand image
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Consumer attitudes
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Markenimage
4
Marketing strategies
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Product origin
4
Werbung
4
Brand
3
Corporate reputation
3
Corporate social responsibility
3
Environmental consciousness
3
Markenartikel
3
Multinational companies
3
Nachhaltige Entwicklung
3
Perception
3
Sustainable development
3
Umweltbewusstsein
3
Wahrnehmung
3
Business services
2
Client-perceived value
2
Confidence
2
Corporate Social Responsibility
2
Customer value
2
DIY retail
2
Dienstleistungsqualität
2
Eastern Europe
2
Emotion
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Arslanagic-Kalajdzic, Maja
1
Gidaković, Petar
1
Zabkar, Vesna
1
Žabkar, Vesna
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Corporate communications : an international journal
1
European management review : EMR
1
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ECONIS (ZBW)
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Hold me responsible: the role of corporate social responsibility and corporate reputation for client-perceived value
Arslanagic-Kalajdzic, Maja
;
Zabkar, Vesna
- In:
Corporate communications : an international journal
22
(
2017
)
2
,
pp. 209-219
Persistent link: https://www.econbiz.de/10011725280
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2
The formation of consumers' warmth and competence impressions of corporate brands : the role of corporate associations
Gidaković, Petar
;
Žabkar, Vesna
- In:
European management review : EMR
19
(
2022
)
4
,
pp. 639-653
Persistent link: https://www.econbiz.de/10013472690
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