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Firmenimage
Brand management
17,203
Markenführung
17,198
Consumer behaviour
7,580
Konsumentenverhalten
7,566
Markenimage
7,205
Brand image
7,062
Markenartikel
5,358
Brand
5,309
Relationship marketing
2,622
Beziehungsmarketing
2,616
Markenpolitik
2,474
Social Web
1,815
Social web
1,815
Online-Marketing
1,669
Internet marketing
1,661
Deutschland
1,604
Marketingmanagement
1,478
Marketing management
1,453
Germany
1,393
Versicherungsbetrieb
1,340
Werbewirkung
1,261
Advertising effects
1,245
Design
1,156
Marketing
1,080
Theorie
897
Theory
893
Werbung
893
Luxury goods
882
Luxusgüter
882
Advertising
858
Einzelhandel
706
Retail trade
690
USA
686
Corporate reputation
676
Brand loyalty
662
Customer satisfaction
659
United States
657
Kundenzufriedenheit
654
Internationales Marketing
642
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Online availability
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Undetermined
229
Free
67
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Article
520
Book / Working Paper
154
Journal
1
Type of publication (narrower categories)
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Article in journal
406
Aufsatz in Zeitschrift
406
Aufsatz im Buch
112
Book section
112
Case study
39
Fallstudie
39
Collection of articles of several authors
29
Sammelwerk
29
Hochschulschrift
26
Thesis
22
Graue Literatur
19
Non-commercial literature
19
Arbeitspapier
17
Working Paper
17
Aufsatzsammlung
13
Reprint
9
Fallstudiensammlung
6
Conference paper
5
Guidebook
5
Konferenzbeitrag
5
Ratgeber
5
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4
Konferenzschrift
4
Collection of articles written by one author
1
Festschrift
1
Handbook
1
Handbuch
1
Interview
1
Lehrbuch
1
Sammlung
1
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Language
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English
549
German
126
French
1
Swedish
1
Author
All
Balmer, John M. T.
25
Melewar, T. C.
21
Foroudi, Pantea
11
Tomczak, Torsten
10
Esch, Franz-Rudolf
9
Bang, Nguyen
8
Iglesias, Oriol
7
Balmer, John M.T.
6
Greyser, Stephen A.
6
Hatch, Mary Jo
6
Schultz, Majken
6
Swoboda, Bernhard
6
Urde, Mats
6
Chen, Weifeng
5
Dennis, Charles
5
Gupta, Suraksha
5
Ind, Nicholas
5
Kernstock, Joachim
5
Otubanjo, Olutayo
5
Rindell, Anne
5
Sharifah Faridah Syed Alwi
5
Abimbola, Temi
4
Abratt, Russell
4
Fiedler, Lars
4
Keller, Kevin Lane
4
Kick, Markus
4
Langner, Tobias
4
Merrilees, Bill
4
Miller, Dale
4
Podnar, Klement
4
Schmidt, Holger J.
4
Trost, Armin
4
Wiedmann, Klaus-Peter
4
Baumgarth, Carsten
3
Beck, Susanne
3
Einwiller, Sabine
3
Erz, Antonia
3
Foroudi, Mohammad Mahdi
3
Giersch, Judith
3
Hermann, Steffen
3
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Universität Hannover / Institut für Marketing & Management
2
Chartered Institute of Marketing
1
Erasmus Research Institute of Management
1
Haufe-Lexware GmbH & Co. KG
1
Institute for Corporate Culture Affairs <Frankfurt, Main>
1
National Bureau of Economic Research
1
Springer Fachmedien Wiesbaden
1
Tectum Verlag
1
Universität St. Gallen / Institut für Medien- und Kommunikationsmanagement
1
Universität Trier
1
Verlag Dr. Kovač
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Zeppelin Universität
1
av Edition GmbH
1
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Published in...
All
The journal of brand management : an international journal
39
Journal of business research : JBR
25
Employer Branding : Arbeitgeber positionieren und präsentieren
16
The journal of product & brand management
15
Corporate reputation review : an international journal
10
Industrial marketing management : the international journal for industrial and high-tech firms
10
SpringerLink / Bücher
10
European journal of marketing : EJM
9
Corporate communications : an international journal
8
International studies of management and organization
8
Corporate brand and corporate reputation
7
Marketing intelligence & planning
7
Journal of business strategy
6
Journal of strategic marketing
6
Internal Branding : wie Sie Ihre Mitarbeiter zu Markenbotschaftern machen
5
International journal of hospitality management
5
Journal of retailing and consumer services
5
Asia Pacific journal of marketing and logistics
4
Corporate social responsibility and environmental management
4
Journal of marketing
4
Journal of marketing management : MM
4
Qualitative market research : an international journal
4
Springer eBook Collection / Business and Economics
4
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
3
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
3
Contemporary thoughts on corporate branding and corporate identity management
3
Corporate reputation review
3
Employer branding for competitive advantage : models and implementation strategies
3
European management journal
3
Gabler Edition Wissenschaft
3
Handel und Internationales Marketing / Retailing and International Marketing
3
International journal of internet marketing and advertising : IJIMA
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of retail & distribution management
3
Journal of business ethics : JOBE
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of marketing communications
3
Journal of marketing for higher education
3
Journal of the Academy of Marketing Science
3
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Source
All
ECONIS (ZBW)
675
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1
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675
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1
Marketing function and form : how functionalist and experiential architectures affect corporate brand personality
Raffelt, Ursula
;
Schmitt, Bernd
;
Meyer, Anton
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
3
,
pp. 201-210
Persistent link: https://www.econbiz.de/10009779995
Saved in:
2
Corporate logo : history, definition, and components
Foroudi, Pantea
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 176-196
Persistent link: https://www.econbiz.de/10011675697
Saved in:
3
Corporate rebranding: effects of corporate visual identity changes on employees and consumers
Bolhuis, Wendy
;
Jong, Menno D. T. de
;
Bosch, Annette L. …
- In:
Journal of marketing communications
24
(
2018
)
1
,
pp. 3-16
Persistent link: https://www.econbiz.de/10011852908
Saved in:
4
Corporate identity, corporate identity scholarship and Wally Olins (1930 - 2014)
Balmer, John M. T.
- In:
Corporate communications : an international journal
20
(
2015
)
1
,
pp. 4-10
Persistent link: https://www.econbiz.de/10010513901
Saved in:
5
Linking corporate logo, corporate image, and reputation : an examination of consumer perceptions in the financial setting
Foroudi, Pantea
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2269-2281
Persistent link: https://www.econbiz.de/10010401999
Saved in:
6
Understanding the use of celebrity endorsers for hospitality firms
Magnini, Vincent P.
;
Honeycutt, Earl D.
;
Cross, Ashley M.
- In:
Journal of vacation marketing : an international journal
14
(
2008
)
1
,
pp. 57-69
Persistent link: https://www.econbiz.de/10003683474
Saved in:
7
Your employer brand : a tool for fulfilling your customer promise
Bredwell, Jo
-
2008
Persistent link: https://www.econbiz.de/10003759059
Saved in:
8
Unternehmensbranding : Relaunch des Corporate Brandings
Schubert, Christian
;
Grünewald, Thomas
- In:
Strategische Kommunikationsplanung
,
(pp. 103-114)
.
2008
Persistent link: https://www.econbiz.de/10003645042
Saved in:
9
Guest editorial: Brand, organisational identity and reputation in SMEs : an overview
Abimbola, Temi
;
Vallaster, Christine
- In:
Qualitative market research : an international journal
10
(
2007
)
4
,
pp. 341-348
Persistent link: https://www.econbiz.de/10003739513
Saved in:
10
Brand, organization identity and reputation : SMEs as expressive organizations ; a resource-based perspective
Abimbola, Temi
;
Kocak, Akin
- In:
Qualitative market research : an international journal
10
(
2007
)
4
,
pp. 416-430
Persistent link: https://www.econbiz.de/10003739556
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