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Firmenimage
Consumer behaviour
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nostalgia
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Brunk, Katja H.
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Journal of business ethics : JOBE
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Journal of consumer behaviour : an international research review
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ECONIS (ZBW)
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Reputation building : beyond our control? ; inferences in consumers' ethical perception formation
Brunk, Katja H.
- In:
Journal of consumer behaviour : an international …
9
(
2010
)
4
,
pp. 275-292
Persistent link: https://www.econbiz.de/10008651818
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Un/ethical company and brand perceptions : conceptualising and operationalising consumer meanings
Brunk, Katja H.
- In:
Journal of business ethics : JOBE
111
(
2012
)
4
,
pp. 551-565
Persistent link: https://www.econbiz.de/10009717383
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