Un/ethical company and brand perceptions : conceptualising and operationalising consumer meanings
Katja H. Brunk
| Year of publication: |
2012
|
|---|---|
| Authors: | Brunk, Katja H. |
| Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 111.2012, 4, p. 551-565
|
| Subject: | Firmenimage | Corporate reputation | Markenimage | Brand image | Ethik | Ethics | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Messung | Measurement | Großbritannien | United Kingdom |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009717383